Show Your Customers Some Love With Automated Text Support

Automation was created to make your life easier, not harder. ATMs, IVRs, even vending machines exist for the purpose of enabling self-service – getting what you need for yourself easily without needing another person to help you.

Unfortunately, automation sometimes frustrates customers instead of helping them. Just look at your typical IVR, where pressing the wrong button or mispronouncing something can send you down a path that makes your day a little rainy-er. “Did you say cancel your flight?”… “No! Change flight.” “Cancelling your flight. Please reschedule.”

We know IVRs and phone trees have a bad rap —  after all, it’s sort of counterintuitive if the money you’re apparently saving by using automation is ends up frustrating customers. But don’t be mistaken.

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Why Today’s Customers Are More Empowered Than Ever

2015 may not be the year of hoverboards or flying cars, but it’s definitely the year of the empowered customer.

According to Forrester, we’re currently in the age of the customer, “a 20-year business cycle in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers.”

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Self-Service: The Next Channel You Can’t Ignore

Self-service has been around for generations, from the advent of personal shopping in grocery stores to the global presence of ATMs. But it was really in the last quarter century that self-service hit its stride, thanks to the rise of the Internet. Customers can solve their own problems or answer their own questions thanks to the ubiquity of this technology.

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It’s Not Too Late to Set Your Customer Service Resolutions for 2015

The new year is a time for new possibilities: you can set goals as lofty as your heart desires. And when it comes to your customer service, you’re just as invested in doing things bigger and better this year. More problem solving? Heck yes. Omnichannel support? Competitors offering better, more efficient customer support?? Not a chance.

Here are five resolutions you can set for customer service in 2015, along with some helpful tips on implementing them.

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Providing SMS Solutions for Humanitarian and Disaster Relief

Custom SMS and voice solutions are incredibly powerful in humanitarian and natural disaster relief efforts. In the past, organizations have used texting to send notifications, deliver surveys and solicit donations (see our post on non-profits and SMS for more use cases). But it’s really been over the past few months that texting has started to show its worth as a more sophisticated and even interactive large-scale communication solution.

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5 More Benefits of Business Texting

We’ve spoken before about how awesome texting can be for your business: it’s brief but to the point, and cheaper without skimping on the essentials.

Still, a lot of businesses find it hard to get things right over texting, or to even get things going at all. Some are worried about adding a new channel, and still others are worried if texting is the right new channel to add.

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Baby Boomers, Text Messaging and Your Business

Born between 1946 and 1964, Baby Boomers are one of the largest, most influential demographics in American history – simply put, they’re a force to be reckoned with.

If you think Baby Boomers are technology averse, you’re dead wrong. More importantly, if you’ve assumed Baby Boomers wouldn’t want to text your company, you’re likely leaving some serious cash and CSAT chips on the table.

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Back to the Future: A Story About Texting and The Obvious

Who doesn’t love “Back to the Future,” the ‘80s classic starring Michael J. Fox as a teen time-traveler who accidentally travels back to the ‘50s, putting his own existence in danger?

But what if Back to the Future had happened today, sending us back 30 years to 1985?

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Want to Improve Your Customer Experience? Introduce ITR

Raise your hand if you hate phone-trees.

Yep, my hand is up too.

But what if you didn’t have to interrupt your day to glue your phone to your ear, listening to the same monotonous options play while you put your day on hold.

What I’m about to tell you next may seem shocking, but it’s true.

You can text phone trees now.

Crazy, right? Actually, not so much.

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