15 Reasons We’re Thankful For Text Messaging

At OneReach, we eat, sleep and breathe text messaging. And with the most thankful time of the year upon us, I decided to ask around the office and see why people were thankful for SMS. Some answers were funny, some were practical, but all of them acknowledged the importance of this powerfully personal channel.

Check out what people had to say.

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Twitter vs SMS: What’s the Best Way for Companies to Engage?

If you stop and think about it, Twitter and text messaging aren’t so different. They both have limited characters (140 and 160), they’re both fast-moving channels, and they’re both widely-used channels.

But how widely-used? Let’s take a look.

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Texting Your Hotel—The Next Evolution of Hospitality Customer Service

Customer service doesn’t take a vacation, and neither does the hospitality industry. Staff are always on call 24/7 to meet the needs of visitors and travelers, wayfarers and wanderers.

But the needs and wants of customers are changing. Over 85% of travelers bring their smartphone with them when they travel, and 63% of U.S. travelers text on their smartphones.

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7 Data-Backed Reasons Why You Should Let Customers Text Customer Service

In today’s world, mobile customer service isn’t a luxury—it’s a necessity. In fact, over 60% of businesses think mobile customer service is a competitive differentiator, and over two-thirds of companies have “embraced” mobile as a customer service channel. In addition, the customer support tech research company Software Advice has found that 60% of people use mobile for customer service fairly regularly.

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How to Get Customers to Text Your Business

You’ve heard all about the benefits of text messaging for business text has a 98% open rate compared to 20% for email, 90% of texts are read within three minutes, etc. In addition, 64% of customers want to text your business.

All that’s great. You love it. But how do you actually do it?

We’ll show you how.

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Ben & Jerry’s and OneReach: A Sweet Combination

Climate justice is about to get a little bit sweeter.

Ben & Jerry’s is rallying climate activists (and anyone with a sweet tooth) to take action on climate change. The ice cream maker, a long-time supporter of climate justice, is urging citizens worldwide to contact world leaders in advance of the United Nations Climate Change Conference in Paris, which begins at the end of November.

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