How many marketing messages do you think you see each day? 100? 500?
Now how would you feel if some of those 5,000 messages were delivered directly into your pocket over text? It would be pretty annoying, right?
When a company’s brand is praised on social media, it can be like a dream come true. But when it goes bad, it can go really bad. Who can forget last year’s social media failures of companies like Applebee’s and Pace salsa?
FDR used the radio. JFK used television. Obama used social media.
Using technology during campaigns may seem like an afterthought nowadays, but it came to the forefront of everyone’s minds during the 2008 presidential election. In the months leading up to the election, Obama galvanized young voters by engaging them on social media, encouraging them to participate in the campaign and vote in the upcoming election. And vote they did: Obama received over 70% of the votes from Americans under 25, a massive outpouring of support that led to his eventual victory.