OneReach CEO Rich Weborg was recently featured in Contact Center Pipeline’s article “Texting with Customers.”
In it, he discussed the prevalence of texting as a communication channel, as well as how texting fits into a company’s customer service strategy.
Text is the app that never leaves your phone. It’s the only app everybody has that is consistent, no matter what mobile platform or wireless carrier the consumer uses.
We believe that text messaging is an essential part of a company’s support strategy, as 64% of customers would prefer texting to calling for customer service. Businesses that offer texting to customers will be able to meet customer demand for alternative communication channels while providing a cost-effective communication solution.
You’ll need a Contact Center Pipeline subscription to view the article. You can sign up for free and download this issue here.
To learn more about adding texting to your customer service strategy, download our newest whitepaper here.