Texting Happy

I Want to Text Your Company

I initially didn’t want anything to do with texting. I had seen enough text-zombie teens and didn’t want to get infected by their thumb-mashing virus.

55% of 18-29 year-olds prefer texting over phone calls

(source: Pew Internet)

Turns out they were smarter than I gave them credit for. Texting is now an indispensable channel of communication for me. It’s the perfect tool for short, utilitarian messages.

  • What time are the neighbors coming over for dinner?
  • Don’t forget to put the trash out tomorrow
  • Wish you were here with me: http://tinyurl.com/o9bw35k

So now that I can’t live without texting, I am seriously perplexed as to why businesses aren’t hip to it. Think of the possibilities:

  • I text info to your number: “We are open today from 9:30 AM to 6:00 PM and located at 1062 Delaware Street, Denver, CO
  • I text flight status: “Your flight to Portland, OR today is on schedule to depart at 2:15 PM
  • What about a reminder? “Hey Jeremy, we’re looking forward to meeting with you tomorrow at 10:30 AM. Will you still be able to make it?

Granted, most companies get the basic phone system and call it done, thinking that Sms-based conversations are out of their price range. But it’s a swiftly changing world, and texting a business is not only an affordable option, it’s eventually going to be as normal as businesses using social media.

Published by

Jeremy Balzer

Jeremy Balzer is the User Experience Architect at OneReach. Jeremy brings a strong technical and design background to the OneReach team. He attended Rocky Mountain College of Art and Design and received his bachelor's in computer science from Tabor College.

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