Custom SMS and voice solutions are incredibly powerful in humanitarian and natural disaster relief efforts. In the past, organizations have used texting to send notifications, deliver surveys and solicit donations (see our post on non-profits and SMS for more use cases). But it’s really been over the past few months that texting has started to show its worth as a more sophisticated and even interactive large-scale communication solution.
One of America’s biggest corporations is shaking up its internal communications.
Coca-Cola employees are being encouraged to text one another to increase productivity, rather than make outgoing calls and leaving messages. If anyone tries leave a message for a colleague, they’re stopped by an automated message encouraging them to try alternative forms of communication.
FDR used the radio. JFK used television. Obama used social media.
Using technology during campaigns may seem like an afterthought nowadays, but it came to the forefront of everyone’s minds during the 2008 presidential election. In the months leading up to the election, Obama galvanized young voters by engaging them on social media, encouraging them to participate in the campaign and vote in the upcoming election. And vote they did: Obama received over 70% of the votes from Americans under 25, a massive outpouring of support that led to his eventual victory.
Can you text your city? You could if you lived in Evanston, Ill.
Just north of Chicago, Evanston is one of the most tech-savvy cities in the country. Ever since they launched long code texting a couple of months ago, they’ve been able to reach out to community members as well as allow the community to reach out to their city.
The question isn’t what can text messaging do for your organization, it’s what can’t text messaging do for your organization?
From setting up a simple automated survey to initiating more complex fundraising campaigns, SMS offers an abundance of possibilities. The best part, especially for organizations with limited financial and technology resources, is that it’s easy, far-reaching and inexpensive.
Most businesses only use their phone number for calls, but they could be doing more with it.
A lot more.
Believe it or not, 10-digit landline numbers (also known as long codes) can receive texts. With the help of some advanced technology, businesses can be up and texting in no time.