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Customer Satisfaction

Gamification: When Employees Win, Customers Win Too

By | Customer Experience, Customer Satisfaction, Customer Service, Miscellaneous | No Comments

The exact definition of gamification is up in the air, but according to Gartner analyst Brian Burke, gamification is “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals.” In the business world, gamification uses elements like leaderboards, badges, levels and rewards to encourage specific employee behaviors.

We love to compete. Basketball game, pie eating contest…doesn’t matter what it is. We want to compete and ultimately win, but we’re not opposed to getting second or third. Why? Because there’s nothing like the feeling of (partial) success. In a gamified workplace, employees are competing against their colleagues—and themselves.

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