This post was co-written with Leslie O’Flahavan of E-Write.
Text messaging isn’t just for pushing parking meter reminders or announcing severe weather. Ahead-of-the-curve companies are using text for two-way communication with customers. At a Denver coffee shop, customers can place their orders and pay by text. A large Midwestern university uses a text messaging service to solicit data from people participating in a long-term study on smoking. A technology company enables customers to troubleshoot software problems via text messaging. Members of a trade association can text their questions about membership levels, how to reset their passwords, and more.
While it may be true that almost anyone can write a text – Just left work. I’ll B home by 6:30 – companies that exchange texts with customers must write great texts: clear, readable, and worthwhile. Follow these business texting etiquette tips, and your company will be able to deliver a great customer experience in under 160 characters.